name- John
age- late 20's early 30's
gender- male
location- middle class area of essex
hobbies- hunting, golf, going down the pub to see the football with friends
books- Chris Ryan, Andy Mcnab (Newspapers: Sun, Daily Express, Daily Star)
pass times- TV, newspaper, running
interests- golf, cricket, F1
what they spend their money on- CD's of late 1900's songs, classic car maintenance, tickets to cricket and golf matches, hunting rifle maintenance
beliefs- Right wing, supports UKIP, atheist
Values- National identity, Patriotism, capitalism, Independancy
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