Typical Audience member

His name is Ian and he is a graphic designer, he is 35 years old and a graphic designer. He has 2 children a boy aged 11 and a girl aged 6. He is an Arsenal fan and watches his son play football on a Sunday morning. He lives in a new build house in a rural area. He drinks regularly at his local pub, he is a well known figure down the pub. He drinks Fosters on tap and regularly buys other people a drink as he is reasonably well off. He is a film fanatic and owns a large quantity of DVD's and he also is quite keen on technology as he needs a good computer for his job. He is quite single minded when it comes to his political beliefs as he supports BNP. He doesn't believe that he is racist however he very patriotic.